I strive for my lashes to look super dark, thick, and long, and this mascara surpasses prestige products I’ve tried in the past. Ditch the falsies - this is one of the best mascaras on the market.Įditor testing and review notes: “I’m a huge fan of this mascara and I’m due for a repurchase. The product promises to define and separate lashes for sculpted length and volume without any clumps. And this top mascara has also earned over 227,00 five-star reviews on Amazon. #EssenceMascara has 211 million views on TikTok, with users raving about their lashes.

Ulta Top-Quality Store Badge on Google: 4.8/5 starsĮssence’s Lash Princess False Lash Mascara has been a TikTok beauty favorite for years because it creates a super dramatic lash effect for an affordable $5 price tag.

Amazon Top-Quality Store Badge on Google: 4.5/5 stars.

Sign up for WWD Shop’s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP. Check out the shopping guide below for the best TikTok beauty products to shop now. We searched the app to find the top trending beauty products with sky-high ratings, cross checked our thoughts on top products from editor testing and reviews, and looked at customer commentary to narrow our list of beauty goodies worthy of your attention and hard-earned dollars. With so much beauty content to scroll through, narrowing down which viral TikTok beauty products actually live up to the hype is a tricky task - but one that our editors willingly took on. Drunk Elephant’s wildly popular D-Bronzi Anti-Pollution Sunshine Drops are routinely featured in makeup routine videos by TikTok star Alix Earle, showing how the product creates an instant back-from-vacation glow as a base for her sun-kissed beauty looks. TikTok makeup products gain overnight fame for their apparent and impressive results, such as Rare Beauty’s highly pigmented Soft Pinch Liquid Blush that requires only a tiny drop of product for an impactful effect. TikTok is an invaluable tool for shopping inspiration. Joyce Park and celebrity hairstylist Chris Appleton, are also on TikTok to bust beauty myths and share at-home tips. Other beauty experts, like leading dermatologist Dr. Get 'em or regret 'em, guys.Beyond amateurs, the TikTok community has attracted a range of professionals who reveal their expert tips and tricks on the app, including Kendall Jenner and Hailey Bieber’s makeup artist Mary Phillips, Pati Dubroff, who Sofia Richie tapped for her wedding makeup, and Melissa Murdick, the makeup artist behind many of Selena Gomez’s most popular beauty looks. From the cult Charlotte Tilbury Lip Liner to the NYX Lip Liner, we've rounded up the hardest hitters in the game.

There are a LOT to choose from, don't worry, we know. So, lip liner lecture over, what should we be arming ourselves with? Not only does this hold your lipstick in place, but it also provides a strong, even-toned pigment to work from, giving the lipstick shade a little boost and ensuring it stays true to the colour in the bullet. Before you apply your lipstick you can use your liner as a base. This creates the illusion of fuller lips.īut onto the more functional qualities. Believe us when we say that they do have this power - if you want to enhance the size and shape of your lips, grab a lip liner in a shade as close to your lips as possible (don't worry, we've got that covered in here), and draw the line slightly over the edges of your natural lip line. They are the building blocks that provide the foundation to your lipstick AND the edges that keep it from smudging and smearing all over the place.Ī lot of people get confused about their purpose because they believe lip liners only have one purpose: pout plumping. Think of them like the tyre to a car: without a sturdy liner you run the risk of your (most likely expensive) lipstick breaking down.

Every lipstick lover knows just how important a great lip liner is.

Nyx lip liner vanilla sky